Web Development and Design Services
Social Media Strategies and Development
Video Creation
Graphic Desgin

Social Media StrategiesAt Flying Cat Web Design I can help you develop your social media presence. Whether you are just starting an account, need to beef up your existing account or need someone to manage your accounts on a regular basis. Below are a few simple social media goals. 1. Increase “member” base, recruit new “members,” draw physical traffic to facility. Purpose: to increase sales and brand awareness . 2. Brand the Company name, cause, or facility as a place of quality  experiences, establish the Company as experts. Purpose: to manage and promote the Company’s expert reputation. 3. Keep the local community updated on happenings, discounts, events, etc.  Purpose: to increase number of new “members”. 4. Understand how “members” use social media and monitor what “members” are saying about the Company. Purpose: to stay connected with “members”. I can review your existing online presence including but not limited to:

  • Facebook
  • Twitter
  • YouTube
  • Pinterest
  • LinkedIn
  • Yelp
  • Google+
  • Google Adwords
  • Travel Advisor
  • Merchant Circle

Once the accounts have been reviewed I can:

  • Add/Update the Company profile to ensure profile consistency across social media accounts, adding keywords if needed.
  • Audit accounts overall and cross link social media account to increase recognition and searchability.
  • Make recommendations for possible cutbacks or audits to unnecessary social media accounts.
  • Make recommendations for possible additional social media accounts.

Social Media content types I work with on a regular basis:

Photographs

  • Encourage employees to share any interesting and marketing relevant photos from social marketing or sales events
  • Take pictures of any relevant marketing events
  • Utilize photo sharing sites to share images with links back to blog and core site

−−Flickr or similar photo sharing site
−−Facebook Photo Gallery
−−Blog

Video

  • Update and add  videos on social video sites and link to core  website as well as:

−−YouTube
−−Facebook

  • Create video series for YouTube

Blogs

  • Increase recognition with consistent Blog posts
  • Design a Blog publication schedule
  •  Include social share buttons
  • Increase engagement by allowing comments and feedback

Expert Articles

Newsletters

  • Increase recognition with consistent Newsletters
  • Design a Newsletter publication schedule
  • Include social share buttons
  • Increase engagement by offering discounts, special events and industry knowledge

Polls

Key metrics used to track the success of a social media strategy:

  • Number of posts, article, newsletters
  • Number of social shares
  • Audience growth- unique and returns
  • Conversation rate
  • Conversions
  • Subscribers
  • Inbound links
  • SEO Improvements

From Our Clients

Flying Cat Web Design has created several pages for my organization and I could not be happier with the quality and creativity. — Ryan, CEO AlterNetworking

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